The Dead Sea


The water is too hostile to sustain life. The coastlines are covered with rough salt and black mud. It is impossible to sink into the brackish water and everyone who swims in the sea emerges refreshed and rejuvenated. The waters, though known to be lifeless, somehow have miraculous powers to heal, treat and restore human health. Relying on the Dead Sea's composition of high levels of magnesium, calcium, silica, sodium and potassium, Premier's wide range of Dead Sea cosmetics is the best of its kind.

Since ancient times, the Dead Sea has been revered as an epicenter for rehabilitation and rejuvenation of health and beauty. For years, people have used the magical powers of the Dead Sea to obtain beautiful and healthy skin.

Pharaoh Cleopatra IIV was beautiful before her title of Governor of Egypt, and she took her beauty secrets from the Dead Sea. Taking great distances and sparing no expense, Cleopatra traveled to build the world's first spa on the shores of the Dead Sea and tried to secure exclusive rights to the Dead Sea.

The numerous pharmaceutical and cosmetic factories in the region built under his command still remain in Ein Bokek and Ein Gedi.


Compared to the 3% salt content of ordinary seawater, Dead Sea water contains 32% salt with a relatively high concentration of minerals such as magnesium, calcium, bromide and potassium. Exposure to Dead Sea water is especially acclaimed for nourishing the skin, relieving rheumatic discomfort, activating the circulatory system and relaxing the nerves.


Today, this mineral-rich sea in the middle of the African fault is a world-renowned natural health spa and a privileged place for the skin care industry, thanks to the high content of salt, minerals and natural elements that have been known for thousands of years for their therapeutic and healing powers. Premier Dead Sea Laboratories harness this unique natural source and use it to produce the highest level of skin care perfection.